Everyone wants to be active on social media like Facebook, twitter etc. from normal people to business giants. Their goal is to get entertained to promote their business activity. Some people have a general idea about how well consistent blogging can reach people, how fast and easy a simple tweet can reach across the millions of Twitter users, and so on.
Similarly, LinkedIn is one of those in the business community that desire the large networking power of social media. On LinkedIn, you will only see business related material that many will find useful. Your LinkedIn profile shows people who you are, where you’ve come from and what you do. This is the equivalent to your online resume and it is perfect for showing off your knowledge, skills and experience.
You can find your friends, co-workers, colleagues, classmates and family members on this platform. LinkedIn also offers a feature through which you can get other people to recommend you. People with a maximum number of recommendations have a great chance of attracting the employers’ attention. It has the unique feature compare to other social media sites, that it let your connections to recommend and endorse you for your skills and past experience.
When others recommend or endorse you, anyone who sees your profile can see these and it shows you have other experts backing up your claims to have certain skills. This is very powerful in making connections. You can display your best works in the form of images, videos and other links to get people to see your works and contact you.
When people like what they see on your profile they will look at your links and visit your website. This bring much needed traffic to your websites to convert your website visitor traffic into business leads. LinkedIn is a global networking platform with a lot of benefits by networking on this social media website.
With LinkedIn company pages, you can introduce new products or services your company developed and explain how they will help customers and it has the potential to create powerful relationships. Google search engine rank LinkedIn company pages and posts highly in the search engine results pages. Adding updates to your company page and optimizing posts for search engine optimization helps to improve your performance in the organic search results pages.
It supports that administrator to view analytical data about your company page. LinkedIn also supports professional groups which enables professionals to network within their respective fields. Today, a lot of business professional and companies are on LinkedIn. If you’re interested in working with a particular business, you can use LinkedIn to read its business profile, connect with people who work for that business.
Many people prefer poster printing with information, flyers, business card and attach to their profile via images and documents. Having said this, the benefits of using LinkedIn are many. The best is to build a Presence, a Network and a Reputation based on who you are and what you do in life, career and business.